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988 Language for Use

Every audience is unique, and talking about mental and behavioral health looks, feels, and sounds different depending on who you are trying to reach. We invite you to use the fast facts, social media captions, and taglines below. You can edit the captions and taglines to fit your audience, we are here to support the conversation.

Fast Facts

  • Approximately 20% of Philadelphians experience a mental health challenge in their lifetime, highlighting the importance of accessible mental health support services like the 988 Lifeline (Source: PHMC)
     

  • 1 in 3 high school students report experiencing persistent feelings of sadness or hopelessness, emphasizing the need for early intervention and support for youth mental health (source: Phila.gov)
     

  • Despite the high prevalence of mental health issues, more than 20% of adults in report unmet mental health care needs due to barriers like cost, stigma, and limited access to services (source: Kaiser)

Social Media 

Find sample posts to use on Facebook, Twitter, Instagram?? To spread the word about 988 Philly with your social networks. Share these graphics on your social media channels or via your digital communication channels (e-newsletter, website, intranet).

  • Introducing 988! When you or a loved one are in crisis, remember 988—your 24/7 connection to compassionate, trained professionals. Help is just a call away.
    #Philly988 #MentalHealthMatters 
     

  • Did you know? 1 in 5 Philadelphians experiences a mental health challenge. With the 988 Lifeline, support is accessible to all. Spread the word and save lives. 
    #Philly988 #MentalHealthSupport
     

  • Your mental health matters, Philly! Call or text 988 for immediate help and guidance. Share this post to ensure everyone knows about this life saving resource.
    #SpreadTheWord #Philly988
     

  • Let's make sure no one in Philly feels alone in their mental health journey. Text or dial 988 for counseling, support, and access to resources. Together, we can build a stronger, healthier community. 
    #Philly988 #MentalHealthAwareness 
     

  • Behind the numbers are real people facing mental health challenges. In Philadelphia, we have the power to change lives with the 988 Lifeline. Share this post and be part of the solution.  #BreakTheStigma #Philly988

Tag Lines

  • 988: Your Lifeline to Hope and Healing

  • 988: Together, We Can Find Light in the Darkness

  • 988: Where Hope & Healing Begins

  • Find Strength in Crisis: Call 988

  • Dial 988: Because Your Mental Health Matters

  • You're Never Alone

  • Hope Begins with 988

  • Be a good friend. Call 988

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