988 Language for Use

Every audience is unique, and talking about mental and behavioral health looks, feels, and sounds different depending on who you are trying to reach. We invite you to use the fast facts, social media captions, and taglines below. You can edit the captions and taglines to fit your audience, we are here to support the conversation.

Fast Facts

Approximately 20% of Philadelphians experience a mental health challenge in their lifetime, highlighting the importance of accessible mental health support services like the 988 Lifeline (Source: PHMC)
1 in 3 high school students report experiencing persistent feelings of sadness or hopelessness, emphasizing the need for early intervention and support for youth mental health (source: Phila.gov)
Despite the high prevalence of mental health issues, more than 20% of adults in report unmet mental health care needs due to barriers like cost, stigma, and limited access to services (source: Kaiser)

High school students with significant symptoms of depression are more than twice as likely to drop out compared to their peers (Source: https://www.nami.org/about-mental-illness/mental-health-by-the-numbers/)

Suicide is the 2nd leading cause of death among people aged 10-14 and the 3rd leading cause of death among those aged 15-24 in the U.S. (Source: https://www.nami.org/about-mental-illness/mental-health-by-the-numbers/)

46% of people who die by suicide had a diagnosed mental health condition (Source: https://www.nami.org/about-mental-illness/mental-health-by-the-numbers/)

Among adults aged 18 or older in 2022, 5.2% (or 13.2 million people) had serious thoughts of suicide, 1.5% (or 3.8 million people) made a suicide plan, and 0.6% (or 1.6 million people) attempted suicide in the past year. (Source: https://www.samhsa.gov/data/sites/default/files/reports/rpt42731/2022-nsduh-main-highlights.pdf)

Social Media

Below are sample captions to use on your social media platforms to spread the word about 988 Philly with your social networks. Share these + 988 graphics on your channels or via your digital communication (e-newsletter, website, intranet, etc).

Introducing 988! When you or a loved one are in crisis, remember 988—your 24/7 connection to compassionate, trained professionals. Help is just a call away.
Did you know? 1 in 5 Philadelphians experiences a mental health challenge. With the 988 Lifeline, support is accessible to all. Spread the word and save lives.
Your mental health matters, Philly! Call or text 988 for immediate help and guidance. Share this post to ensure everyone knows about this life saving resource.
Let's make sure no one in Philly feels alone in their mental health journey. Text or dial 988 for counseling, support, and access to resources. Together, we can build a stronger, healthier community.
Behind the numbers are real people facing mental health challenges. In Philadelphia, we have the power to change lives with the 988 Lifeline. Share this post and be part of the solution.
Help your friends hold it together for real—drop 988 in their DM with that gif or meme. Support is just a call away.
Stress has a cost but 988 is free, confidential, and always available. Share real support with your next DM.
When every day feels like the 'This is fine' dog meme, call 988—because you deserve more than just 'fine.'
Gifs and memes help, but real conversation hits different. Drop 988 in their DMs. It’s free, confidential, and available 24/7/365.
A sense of well-being doesn’t have a schedule. Call 988 24/7/365.
Life is lifing, and that’s okay! When it feels heavy, reach out. Call 988 anytime, 24/7/365. Free, confidential, and here for you.
Wellness looks different for everyone. Your mind and body are one whole—when you’re not feeling right, it’s your entire self that needs care. Call 988, you’re never alone in this.
Feeling like your mind is running laps? Slow it down with a call to 988! Talk it out—no judgment, just care.
Running on empty? Time to fill your cup! Call 988 for a mental reset—free and available 24/7.
Forget faking it until you make it. Talk it out until you feel alright—call 988 when you need support.
Keep calm and carry on. It's more like keep calm and call 988—in this city, we don't carry on alone.
What doesn’t kill you makes you stronger, hard pass. What doesn’t feel right deserves attention-988 is here for you.

Hashtags

#MentalHealthMatters, #YouAreNotAlone, #MentalWellness, #988Lifeline, #SelfCare, #MentalHealthSupport, #BreakTheStigma, #YouMatter, #SupportIsHere, #SupportIsStrength, #SelfCareIsntSelfish, #MentalHealthGoals, #SelfLove, #Wellness, #PhillyStrong, #BoostYourMood, #MentalHealthAwareness, #WellnessJourney, #AnxietyHelp, #DepressionSupport, #MentalHealthReset, #TalkItOut, #CheckInWithYourFriends, #SendHelpNotJustHumor

Tag Lines

988: Your Lifeline to Hope and Healing
988: Together, We Can Find Light in the Darkness
988: Where Hope & Healing Begins
Find Strength in Crisis: Call 988
Dial 988: Because Your Mental Health Matters
You're Never Alone
Hope Begins with 988
Be a good friend. Call 988
This is how we do: Mental Health. 988 is here to help.
No judgment, just care. Call 988 when life’s lifing.
When the memes are relatable, but the struggle is too real. Call 988.